Irish businessman Conor O’Loughlin has a completely unique set of pursuits: laptop technology and rugby. After struggling damage that upfront ended his expert rugby days, he channeled his electricity into constructing a health-targeted startup referred to as Glofox.
His company, which sells software to boutique health studios, lately picked up a $10 million Series A. The spherical was led by Octopus Ventures, with participation from Partech, Notion Capital, and Tribal VC. It brings Glofox’s total known funding to about $12.7 million.
For readers harassed by way of millennial health lingo, permit’s destroyed it down.
There are gyms–like Crunch, 24 Hour Fitness, and Equinox (for the bougie types)–after which there are so-referred to as “boutique fitness studios.”
Boutique health studios typically focus on one specialized area of fitness from yogalates to CrossFit. This category can include large chains like Soul Cycle and smaller spots like boxing gyms and Bikram yoga studios.
“In the traditional fitness center any person purchases an annual club and the gym hopes they don’t show up to hold area at a minimal, and it’s a very remoted revel in,” O’Loughlin said. “With boutique [fitness]…it’s very a good deal group- and community-themed, and there’s a more social element to it.”
That thing units boutique health studio proprietors aside on the subject of customer and control software program, he stated. It’s additionally why he thinks his product can compete with Mindbody, an extra familiar software program issuer that works across segments including salons, fitness, canine grooming, and health and well-being.
“We’re being extraordinarily narrow in our target market,” he stated. “It’s very relevant to the boutique health studio version, which is more driven around engagement… it’s extremely focused on how boutique fitness studio owners can construct and develop their enterprise.”
Glofox’s product gives owners extra branding manipulate which is included in studios’ apps, together with capabilities that allow for club flexibility like trials. The software program also consists of member insights, which can help proprietors are expecting attrition, coupled with CRM and customer engagement equipment.
While the company wouldn’t proportion particular sales metrics, O’Loughlin instructed Crunchbase News that Glofox processed over $a hundred million in bookings on its platform final yr. More than 1. Five million customers use the Glofox platform and apps, said O’Loughlin.
Originally primarily based in Dublin, Glofox operates in over 40 nations. The enterprise’s foremost HQ is now in Los Angeles and it is that specialize in its U.S. Enlargement. This intention is one of the motives Octopus Ventures (primarily based in London and New York) became a great healthy, O’Loughlin stated. With 50 percent of Glofox’s sales and almost -thirds of its new leads coming from studios in the U.S., that’s possibly a very good circulate. The fitness world seems to use the concept Health-Related Fitness like a generic fitness principle – interchangeable with others like “Physical Fitness”, “Health and Fitness” or simply “Fitness.”
While all of these terms can be included under the broad term Health and Physical Fitness, they individually refer to different aspects – both generic and specific. Unfortunately, references to these and other fitness-related terms are often vague, while consistency in their intended use is meager at best; there is a kind of “generally accepted” use for them, but individuals often rely on own interpretation, and this can lead to confusion.
With that said, does Health-Related Fitness simply infer fitness by means of good health? Not quite. That is why we need to understand a little more behind these words before digesting the definition.