lifestyle, that’s part of Dubai-based totally retail and hospitality conglomerate- The Landmark Group, is
trying to upload 10 shops by the quiet of this economic. “We are at about 77 shops proper now and are seeking to upload 10 shops by means of the quit of this financial. We’re additionally looking to develop our business by means of 15-16% this 12 months at a standard basis,” Srinivas Rao, senior VP, marketing- Lifestyle advised ETBE.
In terms of advertising spends, investments on print observed by digital remain great wherein 35% of the overall advertising spends are allocated to print, observed with the aid of 20% on virtual, 20% on OOH and the rest 25% on radio and different last mediums. “Print stays the main-live intently followed by means of virtual which has a massive share. We also have an internet save which demands a whole lot of digital investments,” Rao discovered.
On the top-line, Lifestyle spends whatever between 2.Five-3% of the general marketing spends which incorporates both media and non-media. According to him, April-May which is the start of a brand new season for the logo, the advertising spends are inside the area of 5-6% in their overall sales. “They-oy boom on media spends is 15-18%,” he stated.
Rao remarked that at the same time as the South is the largest market for the emblem, North is likewise developing properly accompanied with the aid of the West and the East. “NCR area followed by using Mumbai, Bangalore, Hyderabad, Chennai contribute to a big part of our income,” he said. The emblem is investing increasingly more on such things as proximity-advertising and omnichannel. “We are a bodily store as lots as an online keep. The patron himself has grown to be omnichannel. So with omnichannel, we make certain that we’re contextual and relevant while the customer is honestly searching for information or while she is looking to keep,” Rao explained.
He introduced that the brand’s complete advertising is going to hinge on building this whole omnichannel promise as part of their average emblem positioning. As part of the strategy, the emblem is putting in tablets and kiosks in Lifestyle stores to permit customers to browse via the whole catalog of merchandise, sizes to be had across the shops amongst others. Apart from this, customers also can order online and choose it up at the shop. Additionally, if a length is not to be had, a patron can get it shipped from a close to-with the aid of shop.
According to Rao, the Lifestyle’s middle commercial enterprise goal is around ensuring that complete consumer achievement manner is frictionless and as quick as viable. Moreover, as Lifestyle completes 20 years in the marketplace, the emblem plans to entice customers through strolling interesting offers, discounts and intends to preserve up with affordable and applicable pricing for its clients. As I’ve stated, there’s a certain lifestyle vacation club that I have knowledge of. There are certain perks that this lifestyle vacation club has that make it truly amazing. One of these perks is an online mall. There are over one thousand shops in this online mall to choose from. When you make purchases online for things you’re going to buy anyway, you get a percentage back in the form of “travel dollars”. These can be applied to the trip you chose, flights for the trip, or just your own personal hotels, etc. Essentially, if you shop online enough, and accumulate enough “travel dollars”, you could go on a trip for free. Absolutely amazing.