Coupled with innovation and a multi-pronged growth approach, Chinese phone makers dominate the Indian telephone market. The market share of Chinese brands has reached a report of sixty-six % at some point in the first quarter of this yr, consistent with the state-of-the-art Counterpoint’s Market Monitor research.
Driven using new product launches, Chinese telephone maker Xiaomi remained at the top of the cellphone marketplace proportion desk with a 29% percentage, witnessing a decline of two% compared to the equal period ultimate 12 months. The Chinese manufacturers grew 20% yr-on-year (YoY), riding particularly on the number of smartphone manufacturers, including Vivo, Realme, and OPPO. Vivo’s extent grew 119%, whereas OPPO witnessed a growth of 28% YoY.
Though India’s general telephone shipments grew 4% YoY, the report brought.
Talking approximately the motives for the boom of Chinese brands, Tarun Pathak, Associate Director of Counterpoint, said that records consumption is on the upward thrust, and customers are upgrading their telephones faster than in different regions. This has caused users to spend more on their purchases, driving up the overall average selling price (ASP) inside the market.