Coupled with innovation and multi-pronged growth approach, Chinese phone makers maintain to dominate the India telephone market.
The market share of Chinese brands has reached a report sixty-six % at some point in the first quarter of this yr, consistent with the state-of-the-art Counterpoint’s Market Monitor research.
Driven by means of new product launches, Chinese telephone maker Xiaomi remained at the top of the cellphone marketplace proportion desk with a 29% percentage, witnessing a decline of two% in comparison to the equal period ultimate 12 months. The Chinese manufacturers grew 20% yr-on-year (YoY) riding particularly on the increase of smartphones manufacturers inclusive of Vivo, Realme, and OPPO. Vivo’s extent grew 119% whereas OPPO witnessed a growth of 28% YoY.
Though India’s general telephone shipments grew 4% YoY, the report brought.
Talking approximately the motives for the boom of Chinese brands, Tarun Pathak, Associate Director of Counterpoint said that records consumption is on the upward thrust and customers are upgrading their telephones faster in comparison to different regions. This has caused users spending more on their purchase that is driving up the overall average selling price (ASP) inside the market.
He expects these traits to keep in the future within the mid-tier segment.
Xiaomi Redmi 6A remained the top version observed by way of Xiaomi Note 6 Pro, Redmi Y2, Samsung Galaxy M20, and Galaxy A50. Chinese logo competitive offline growth and a strong cognizance on product build helped to retain its pinnacle position within the Indian telephone market.
Earlier in February, Xiaomi India Managing Director Manu Kumar Jain claimed that the Chinese phone maker is fifty-four in keeping with cent bigger than the second logo.
However, Xiaomi faced fierce competition from non-Chinese emblem Samsung, which had about 23% marketplace share. In the top class segment, Samsung exceeded OnePlus to turn out to be the number one participant-driven by way of the good reaction for its newly delivered Galaxy S10 series.
In the function phone phase, Jio remained the leader, accompanied by Samsung, with approximately 30% market proportion.
Lack of innovation and slow growth on part of Indian manufacturers within the phone phase caused their lowest ever share.