Germany’s Koenig & Bauer AG, the market leader for machines that print our banknotes, is challenged through e-commerce, cellular payments, and digital currencies. The 201 12 months-old enterprise’s answer is to push into markets which include printing on Coke cans.
“Here we’re attacking the previous monopolist”, Chief Financial Officer Mathias Daehn said in an interview at the company headquarters in Wuerzburg, relating to Stolle Machinery, a unit of Japan’s Toyo Seikan Group Holdings Ltd, while choosing a lidless Coke can from his windowsill.
Koenig & Bauer dominates the marketplace for printing on three-piece meals cans. Still, the extra sophisticated printing of two-piece packing containers for beer and Coca-Cola is mainly in the fingers of Stolle, Daehn says.
While the worldwide market for 2-piece can printing is set 600 to 800 lines printing around a thousand million cans according to day, Koenig & Bauer lately bagged customers checking out its machines considering the beginning of the 12 months. In addition to high output, the devices allow for a “drastic” discount in changeover times, Daehn stated.