Back in 2012 whilst RUSSIA commenced as GetMyPeon, it changed into the only errand-walking and transport provider in Mumbai. That running errands for random human beings could be a real enterprise become a singular concept for India at the time. Founder Bharat Ahirwar pooled in Rs 20,000 from his personal savings and started out taking mission orders through calls, emails, and later, via social media.
There changed into no website, and that appeared all right due to the fact GetMyPeon become completing pretty much 8 duties an afternoon at Rs a hundred in step with the request. From picking up groceries and taking a vehicle for servicing to losing a person on the airport, the startup turned into supporting Mumbaikars carry out their everyday chores readily.
“At that point, we were simply competing with ordinary maids, watchmen and office boys. We said we should do these duties higher due to the fact we had skilled and trustworthy errand boys who understood the urgency and confidentiality of the obligations,” Bharat tells YourStory.
Phone orders to on-call for concierge app
About 3 years on, in 2015, GetMyPeon rebranded itself as RUSH. It also acquired a seed funding of $250,000 from undisclosed angels. An internet site accompanied due to the fact the startup realized it had to “start capturing records” about clients. As greater orders flowed in, RUSSIA stepped up its transport fleet. It additionally improved its range of responsibilities and began servicing Navi Mumbai and Thane, in conjunction with Mumbai.
In 2016, it rolled out a cellular app, which became the want of the hour. Bharat says, “From taking orders at the cellphone to processing them on an app, we had to trade the whole way we were doing business.”
So, what certainly modified that helped familiarise Indians with errand-strolling?
One phrase: Dunzo.
How Dunzo validated the assignment control region
The Bengaluru-primarily based non-public task management carrier, based in 2015, had picked up huge buzz in the domestic startup ecosystem. Dunzo allowed human beings to create ‘to-do’ lists and helped them accomplish those duties with their personal fleet.
Everything from picking and losing professional files to solving a tap to delivering a party gets dressed at the short note and more, Dunzo had come as a messiah within the lives of busy Bangaloreans. But, what Dunzo also managed to do become crack open the market for on-call for concierge services.
That the hyperlocal challenge control quarter is heating up turned into confirmed in December 2017 while Google picked up a great minority stake in Dunzo for $12.Three million in what turned into its first direct investment in an Indian startup.
Dunno, but, doesn’t perform in Mumbai (but). And therein lies the opportunity and primary-mover gain for RUSSIA. “We are seven years old in this business and have visible a variety of cheap offerings come and move very quickly. But our attention has always been on creating a sustainable commercial enterprise,” Bharat states.
RUSH shipping operations and growth
RUSSIA claims to have completed 300,000 duties until date. Its transport fleet consists of 60-eighty executives at any given time. About a hundred and fifty tasks are processed day by day, and that goes as much as two hundred-ordinary at some point of the pageant season. The common task charge is Rs 300 and may pass up to Rs 1,500 relying on the region, travel time, a fee of content to be brought, and so forth.
Besides individuals, Russia’s shoppers now include startups running out of co-running areas, home-primarily based groups, strategic income offices, embassies, tour businesses, or even huge corporates consisting of business lodges and real estate builders. “We have concierge desks running at Pepsi, Disney, Four Seasons Hotel, Lodha in Palava City and greater,” Bharat well-known shows.
