Lifestyle Stores is using AI and IoT to boom consumer conversions and purchase price. The retailer launched 
self-checkout kiosks at Mumbai, Delhi, Bengaluru, Chennai and Hyderabad outlets and digital trial rooms in its Mumbai outlets final yr. Lifestyle additionally launched a revolutionary app referred to as Lifestyle Buddy, currently being piloted in Chennai and Pune, that shall we customers scan QR codes at shops and location an order online or get customized gives and style/ splendor hints.
The Rs 4,000-retail chain logo is also adopting an omnichannel technique to scale up to commercial enterprise besides the usage of proximity advertising via Facebook and Google to target people within the location of shops. Around 20 in step with cent of Lifestyle’s media spends each is going to virtual and OOH, at the same time as print paperwork 50 in keeping with cent. Operated by way of Dubai-based retail and hospitality conglomerate Landmark Group, 40 percent of Lifestyle’s retail footprint is in Tier-II and III cities along with Bhopal, Kota, and Trichy. Unlike its competition Shoppers Stop and Central, that have explored excessive road retail, Lifestyle continues to be gift simplest at shopping shops. Its average shop length is 40,000-45,000 sq.Ft.
The retailer has 77 stores and plans to release eight to 10 extra shops in the modern-day financial with an investment of Rs 20 crore planned in step with keeping. Lifestyle has 9 personal labels, consisting of Melange, Code, Force, and Ginger that contribute approximately 30 percent of usual revenues. While it houses many countrywide and worldwide brands, the point of interest is on digital-first brands Force and Ginger to drive increase among millennials.
They do not encompass flights in the price of the journey. OK so that you got me there. It could be impossible for them to do this. There might be people flying from only a few hours away and people flying from across an ocean. There could be no way to make one price for these when human beings are coming from all over. But allow me to ask you this. A family in British Columbia Canada is reserving a vacation to Cancun Mexico through a few booking agents that “includes” the flight. Now, the identical size circle of relatives occurs to be booking the precise identical trip, at the precise equal time, thru the identical reserving agent, however, this own family is inside the country of Texas inside the United States. Do you believe you studied that the price of the holiday is going to be equal for every own family? The answer isn’t any. The circle of relatives in Texas is way toward Cancun than the family in Canada. Though they say the flight is protected, it’s in reality simply bundled in with the price of the life. As for the con… I’ve regarded up the fee of flights to a ride inside the lifestyle excursion club and totaled it up. I then looked up holidays to the same location at the equal time that covered flights. I then needed to discover the fee it might be to get the identical things that the lifestyle vacation membership consists of in the price and upload it to the price of the “flight protected” vacation package deal. Guess what, the way of life vacation club cease fee changed into masses of dollars cheaper on every occasion. That takes us returned to pro 1, bang for our buck. I’d as a substitute ebook a separate flight and store masses of greenbacks then ebook a holiday that includes a flight. In addition, there may be lots of us that have techniques of gathering factors to use towards flights when we select to travel. When booking a vacation in which the flight is bundled with the holiday package, you cannot use your points to make the flight element inexpensive. When the flight is broken free the vacation package deal, you are unfastened to pay for the flight the way you wish, so that you can try this the usage of your points, seat sales, and many others. In my opinion, this turns trips wherein the flight is “blanketed”, into a con. And the fact that the flight isn’t always “covered” inside the way of life vacation club, into a seasoned.
