Lifestyle Stores is using AI and IoT to boom consumer conversions and purchase prices. The retailer launched self-checkout kiosks at Mumbai, Delhi, Bengaluru, Chennai, and Hyderabad outlets and digital trial rooms in its Mumbai outlets final yr. Lifestyle also found a revolutionary app called Lifestyle Buddy, which is currently being piloted in Chennai and Pune, letting customers scan QR codes at shops and place orders online or get customized gives and style/ splendor hints.
The Rs 4,000-retail chain logo is also adopting an omnichannel technique to scale up to commercial enterprise besides using proximity advertising via Facebook and Google to target people within the location of shops. Around 20 in step with cent of Lifestyle’s media spends each is going to virtual and OOH, at the same time as print paperwork 50 in keeping with cent. Operated by way of Dubai-based retail and hospitality conglomerate Landmark Group, 40 percent of Lifestyle’s retail footprint is in Tier-II and III cities along with Bhopal, Kota, and Trichy. Unlike its competition, Shoppers Stop and Central, which have explored excessive road retail, Lifestyle continues to be gift simplest at shopping shops. Its average shop length is 40,000-45,000 sq.Ft.
The retailer has 77 stores and plans to release eight to 10 different shops in the modern-day financial with an investment of Rs 20 crore planned in step with keeping. Lifestyle has nine personal labels, Melange, Code, Force, and Ginger, contributing approximately 30 percent of usual revenues. While it houses many countrywide and worldwide brands, the point of interest is on digital-first brands Force and Ginger to increase millennials. They do not encompass flights in the price of the journey.
OK, so that you got me there. It could be impossible for them to do this. There might be people flying from only a few hours away and people fleeing from across an ocean. There could be no way to make one price for these when human beings are coming from all over. But allow me to ask you this. A family in British Columbia, Canada, is reserving a vacation to Cancun, Mexico, through a few booking agents that “includes” the flight. Now, the identical size circle of relatives occurs to be booking the precise exact trip, at the same equal time, thru a similar reserving agent; however, this own family is inside the country of Texas inside the United States.
