New Delhi: The Indian arm of US-centered children’s pay-tv network Nickelodeon believes maximum kids nonetheless opt to watch their favored content on television instead of digital platforms and that animation stays their first love. The community is bringing an animated version of the famous Bollywood comedy franchise Golmaal titled Golmaal Jr. On its TV channel Nickelodeon SONIC in association with Reliance.
Animation and Rohit Shetty Picture. We found out we don’t have a display that’s naughty, full of pranks and slightly over-the-top that children would like. Plus, if you take a look at any tv score numbers, you will realize that Bollywood is your faith in you. S ., and it’s also loved by using children. In truth, studies display that Golmaal has been a favorite with kids yr after yr. That’s in which the marriage of Golmaal and our network took place,” said Nina Elavia Jaipuria, head – Hindi mass entertainment and kids TV Network at Viacom18.
Jaipuria stated youngsters love animation even today, that it’s far their supply of leisure and helps them break out into an imaginary world to overcome boredom and strain. As its 8th original highbrow belongings after suggesting Motu Patlu and Pakdam Pakdai, Nickelodeon is seeking to extend its library with Golmaal Jr. And scale up to another two hundred hours over and above its cutting-edge 500 hours in the coming yr.
We want to develop our base, each width and depth–now not just in phrases of the variety of IPs however the wide variety of hours of content and the testimonies we can inform for a particular individual,” Jayapura said, including that this will suggest not simply series which can be 11-22 mins lengthy but nearly 12 films in 12 months that could range from 70-ninety minutes and mini-films that would pass from 45-50 minutes. At the same time, the content material might be showcased throughout tv and the digital systems.
Nickelodeon believes its number one target audience is still watching TV. TV is still a larger platform for us, especially where older youngsters are involved. In the two-14 age organization, the TV viewership consistent with the infant in keeping with the day has long gone up from 1 hour four minutes last year to 1 hour 12 minutes this yr. Despite all the fragmentation and the picks they’ve, children keep coming again to TV channels and animation is the layout they virtually love,” Jaipuria said.
