The buzzing of clippers, men’s laughter and the sound of TV sports echo off the partitions of City Cuts.
At first, it seems like a typical self-belief. But pay attention carefully, and you may listen to snippets of poetry or traces from “Diaries of a Wimpy Kid.”
Behind these barber’s chairs stand men dedicated to helping kids build shallowness via reading.
It’s all due to software, “Books by way of Kids,” commenced by using Jon Escueta, the founder and proprietor of this barbershop in Kutztown, Pennsylvania.
His younger clients get $three to examine an e-book of their choice at some stage in their haircut. Customers and community participants donate the books and budget. There’s additionally a GoFundMe account to assist cowl prices.
“Our aim is for the children to enhance their confidence in front of others without fear of being judged,” says Escueta.
He believes that as children begin to sense more secure analyzing to their barber, they will carry their self-belief into maturity.
Escueta placed up the first $50 and watched his idea slowly take off. But, it wasn’t until he uploaded a video to Facebook of a boy studying to his barber that his idea has become a movement.
The video has more than 13 million views. Escueta says as a minimum of 10 other barber stores and hair salons around the USA have similar applications.
He can relate to shy youngsters
Escueta’s desire to empower kids stems from his personal youth pain.
The 32-12 months-antique immigrated when he changed into eight from the Philippines.
He credit an aunt and uncle for directing him as a teenager. But it wasn’t clean.
“I failed to recognize English and that was plenty,” he says. “I felt like I turned into being judged.”
Escueta says he feels a near connection to the boys sitting in his chair who warfare with shyness.
“The ones who’re timid — I gravitate toward those children,” he says. “I recognize what it appears like and try to cause them to feel excellent approximately themselves.”
He selected reading as a manner to enhance his younger customers’ self belief because a 7th-grade trainer did equally for him.
“I told my reading trainer I didn’t find it irresistible [reading]. I favored basketball.”
So, the educator used an e book about basketball to trap Escueta to read.