Health-conscious consumers are analyzing wine labels as intently as they do meals programs. Wine Intelligence’s 2019 Global Trends in Wine reviews, “an appreciably higher proportion of customers now recall alcohol content tiers when deciding on a wine, correlating with an upward push in cognizance round alcohol intake in fashionable. A 2019 IWSR drinks market evaluation survey mentioned 52% of U.S. Consumers stated they’re trying to reduce their alcohol intake. But more than 70% have no longer taken into consideration drinking low- or no-alcohol beverages.
Still, sales of low-alcohol wines increased by 26.6% between 2017 and 2018.
“With fitness and well-being in recent times, drinkers tend to search for lower sugar and calorie wines,” says Alex Gorelik, co-founder/director of operations of Wine Anthology in Clark, New Jersey. Based on my enjoyment, low-alcohol wines tend to be a fad. Shoppers have a specific varietal in thoughts when they stroll in, and now not [alcohol by volume] percentages. Leora Madden, proprietor of Pearl Wine Co. In New
Orleans said there’s an increase in the demand for low-alcohol wines. Wines like Vinho Verde fly off the cabinets right here. Some assume low-alcohol wines may not be as quaffable. Still, while you deliver to customers that those wines pair well with one-of-a-kind ingredients and they can experience extra due to the fact the alcohol content material is low, it’s a win-win,” says Madden. Blake Leonard, owner/director of advertising and marketing at Stew Leonard’s Wines, says sales of canned wines and hard seltzers also take off within the hotter months. The promoting awareness is mainly around the products being flavorful, fresh, and on hand,” says Leonard.