Tips for Retailers on Selling Low-ABV Drinks

Health-conscious consumers are analyzing wine labels as intently as they do meals programs.
Wine Intelligence’s 2019 Global Trends in Wine reviews, “an appreciably higher proportion of customers now recall alcohol content tiers when deciding on a wine, correlating with an upward push in cognizance round alcohol intake in fashionable.”
A 2019 IWSR drinks market evaluation survey mentioned 52% of U.S. Consumers stated they’re trying to reduce their alcohol intake. But more than 70% have no longer taken into consideration drinking low- or no-alcohol beverages.
Still, sales of low-alcohol wines increased by 26.6% between 2017 and 2018.
“With fitness and well-being in recent times, drinkers have a tendency to search for lower sugar and calorie wines,” says Alex Gorelik, co-founder/director of operations of Wine Anthology in Clark, New Jersey.
“Based on my enjoy, low-alcohol wines have a tendency to be a fad. Shoppers have a specific varietal in thoughts when they stroll in, and now not [alcohol by volume] percentages.”
Leora Madden, proprietor of Pearl Wine Co. In New Orleans, said there’s an increase in the demand for low-alcohol wines.
“Wines like Vinho Verde fly off the cabinets right here. Some assume low-alcohol wines may not be as quaffable, but whilst you deliver to customers that those wines pair well with one of a kind ingredients and they can experience extra due to the fact the alcohol content material is low, it’s a win-win,” says Madden.
Blake Leonard, owner/director of advertising and marketing at Stew Leonard’s Wines, says sales of canned wines and tough seltzers also take off within the hotter months.
“The promoting awareness is in the main around the products being flavorful, fresh and on hand,” says Leonard.
Some retail hints
Staff Training
Train group of workers to cope with questions and offer suggestions. “Better for you” means different things to distinct customers. Retailers may assist customers to understand strange phrases to persuade them within the proper direction.
“Customers may also ask for sulfite-loose wines no longer knowing all wines have evidently occurring sulfites. People consume greater sulfites consuming dried fruit,” says Ken Maguire, owner of Fox & Hound Wine & Spirits in New Paltz, NY.
Maguire hosts Friday afternoon meals-and-wine tastings to teach consumers allows improving income. During the tasting, the store offers a 12% discount on featured wines.
Maguire said that he averages a 20% growth in sales from such occasions.
Don’t Forget Displays
Have displays selling low-alcohol wines along with cool-weather. Shops also can take benefit of manufacturers with a healthful lifestyle message that provides factor-of-sale materials and techniques for teaching clients.
FitVine, low-sugar/ calorie wines, and SOCIAL Sparkling Wine, organic, low calorie/ sugar/ABV are examples sold nationally.
The takeaway for industry professionals? While moderation might also mean customers are ingesting less, however, it doesn’t imply they’re spending less. You may wish to cut down and drink alcohol in moderation or you may want to quit drinking altogether.
Moderate alcohol intake can be beneficial. That point is widely agreed.
It can be relaxing. Alcohol in moderation can help you have a healthy heart. It can be a social lubricant and make an even more enjoyable.
A drink or two can complement a meal or a sunset, a picnic or a barbecue.
Or an ice cold beer might just plain taste good after a hard day’s work or a tough bike ride.
But Drinking too much can be worrisome, or even troublesome to the extreme.