A New Sweden is an organization hoping to show Swedish style on its head by making garments from Swedish wool – eighty-two % of that’s commonly destroyed. The enterprise, founded by Lisa Bergstrand, produces all of its clothes in Sweden, using entirely Swedish substances, no chemical substances, and no other plastic substances, meaning there are no micro-plastic pollutants. The driving pressure in the back of the creation of A New Sweden turned into a “bipolar” fashion industry, says Bergstrand.
On the only hand, there is a lot of verbal exchange around making garments in an extra sustainable manner; however, each emblem that talks approximately sustainability will nevertheless make garments from substances that have a terrible effect on the environment – which includes polyesters or polyester blends,” says Bergstrand. “These businesses will nonetheless attempt to promote at the most miniature four collections of garb a year, lots of which nevertheless makes its way to landfill, or worse, the incinerator.
There are several oppositions within the sustainable fashion market. However, Bergstrand insists most manufacturers most effectively tackle one or two troubles instead of being sustainable inner and out. Consumers commonly don’t dive deeper into the topic than the advertising and marketing messages that the manufacturers placed out. The agency is based totally in Norrfjärden, a small town inside the very north of Sweden wherein Bergstrand comes from. A New Sweden, consistent with Bergstrand, has a perspective that cuts via the noise. Bergstrand based the corporation in 2017 with a vision to nomore prolongedr compromise on sustainability.
