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Home Lifestyle Fashion

A Small Swedish Startup Wants To Tackle A Hypocritical Fashion Industry – With Wool

Jana Simmons by Jana Simmons
September 17, 2022
in Fashion
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A Small Swedish Startup Wants To Tackle A Hypocritical Fashion Industry – With Wool

A New Sweden is an organization hoping to show Swedish style on its head by making garments from Swedish wool – eighty-two % of that’s commonly destroyed. The enterprise, founded by Lisa Bergstrand, produces all of its clothes in Sweden, using entirely Swedish substances, no chemical substances, and no other plastic substances, meaning there are no micro-plastic pollutants. The driving pressure in the back of the creation of A New Sweden turned into a “bipolar” fashion industry, says Bergstrand.

A Small Swedish Startup Wants To Tackle A Hypocritical Fashion Industry - With Wool 1

On the only hand, there is a lot of verbal exchange around making garments in an extra sustainable manner; however, each emblem that talks approximately sustainability will nevertheless make garments from substances that have a terrible effect on the environment – which includes polyesters or polyester blends,” says Bergstrand. “These businesses will nonetheless attempt to promote at the most miniature four collections of garb a year, lots of which nevertheless makes its way to landfill, or worse, the incinerator.

There are several oppositions within the sustainable fashion market. However, Bergstrand insists most manufacturers most effectively tackle one or two troubles instead of being sustainable inner and out. Consumers commonly don’t dive deeper into the topic than the advertising and marketing messages that the manufacturers placed out. The agency is based totally in Norrfjärden, a small town inside the very north of Sweden wherein Bergstrand comes from. A New Sweden, consistent with Bergstrand, has a perspective that cuts via the noise. Bergstrand based the corporation in 2017 with a vision to nomore prolongedr compromise on sustainability.

Jana Simmons

Jana Simmons

Web expert. Reader. Travel advocate. Total problem solver. Bacon scholar. Introvert. Food ninja. Writer. Internet trailblazer. Spent 2001-2007 consulting about action figures for fun and profit. Earned praised for my work training karma in Naples, FL. A real dynamo when it comes to managing carp in Fort Lauderdale, FL. Set new standards for supervising the production of basketballs in Miami, FL. Spent the 80's working with human hair in Deltona, FL. Earned praise for importing cabbage with no outside help.

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